hile in Vietnam, a beautiful new store caught my eye on the world wide web. When I saw all that pink and a bigger version of this sofa
there was not a doubt in my mind, this must be India Mahdavi
‘s work. Right I was, because the Iranian born architect designed a new flagship store for the Italian luxury brand together with REDvalentino creative directors Pierpaolo Piccioli and Maria Grazia Chiuri. The result is a perfectly designed, dreamy space in pink white and yellow, with brass details. I love the colours, but I may even love the materials more, with plush velvet in round shapes contrasting with white terrazzo (which made me think of Chipperfield’s designs of the Valentino flagship stores
It comes as no surprise that I absolutely love this space. After all, Mahdavi’s Sketch was one of the main sources of inspiration for my wardrobe makeover. Nope, I’m most definitely not tired of pink just yet.