Hi Guys! Oh it’s been so long, and oh how I’ve missed blogging. The past weeks have been a bit rough on me but there have been many fun projects to make up for it. One of them the art direction and installation of a window at LN Knits’ flagshipstore to kick off Cointreau’s #1orange1tree project in Belgium.
Cointreau and Liberty London designed a luxurious gift box, made out of carved wood based on a beautiful orange print by Liberty London. The launch of this limited edition coffret is also the launch of their reforestation campaign #1orange1tree. For every gift box sold, Cointreau plants no less than 50 orange trees in Senegal, and for every selfie posted with the hashtag #1orange1tree (+a nomination to participate) Cointreau plants 1 tree in Senegal. That means you can plant a tree from the comfort of your own home, what are you waiting for!?
I was so psyched when I got the call about this project. I’ve had a longstanding collaboration with Cointreau and was very honoured to design this window for them. The left window is all about the coffret, with layered lasercut panels in different textures displaying the orange print (very well executed by the guys at Ijkpunt) and a waterfall of flowers spilling from the center, guiding the eye to the coffret. The right window has a subtle nod to the project in the form of minimal orange tree branches but displays the beautiful knitwear sold at the shop. I hope you guys like it!
This weekend, you can discover the project at LN Knits Flagshipstore! In the afternoon, there will be yummy Cointreau fizz cocktails and a photo booth available to take your selfie and plant an orange tree. You are all invited, I hope to see you there!
#1orange1tree launch weekend
Sat 5/5 and Sun 6/5
LN Knits Flagshipstore